What is The Meaning of a Niche? – Get your answer here

What is a Niche?

Gosh! This is where a lot of people stuck when they start off creating their website and online business, so please don’t worry you’re not ALONE. Keep reading because today we are going to help you out to fully to understand the meaning of:

“What is a Niche?”

Firstly, don’t be afraid of the word “Niche” because it is going to be your strength and the core of your business.

A Niche is an unique segment of a market that you are going to target with your online business

In easier terms it is the audience or group of people that you intend to help out by giving value through your website and in return you will be rewarded with commissions through your recommended affiliate links.

How To Choose a Niche Easily?

It is very important that when you choose your niche it must be in an area that you have interest and passion for, otherwise you won’t get very far because the driving factor will fade out easily especially at the beginning of your journey.

However, you can also choose a niche for which you want to learn and develop through research because you don’t have to be an expert as you will BECOME an expert through research and learning.

We personally, are passionate about many things. One particular area is

“how to get richer and healthier”

This is what our website is all about. So our niche would be anyone looking for ways to get richer and healthier. It is a broad topic and therefore means our niche or targeted audience would be a very large one. However, you could narrow this down and select a smaller niche targeting a smaller audience.

We had the passion but didn’t have a lot of knowledge about getting richer online. But we became very successful in this area because we had the pleasure of educating ourselves through research by exploring the internet. One of the best research tools we came across was a digital company called Wealthy Affiliate.

Click here to Read our Full Review of Wealthy Affiliate

Through Wealthy Affiliate we learnt everything to do with the online business world. Such as:

  • understanding what a niche is
  • how to choose a niche
  • why choosing a niche is so important

Then went ahead and Wealthy Affiliate taught us how to create our website for free (this website you’re currently on!). We can go on and tell you so much more but we’re going to stop as you are here to understand what a niche is.

Good news for you!

The good news is almost anything can be a niche. The only thing you have to do is think of it. Whatever pops in your head is basically your niche to put it simply. You should choose YOUR niche based on things you are passionate about to begin with. Once you are established you can choose any other niche and learn and educate yourself about it.

Captured audience/market

The beauty of the online world is you have a market of 4.75 billion people waiting for your help and you can easily earn more than a full time income by helping a tiny fraction of the 3.75 billion people. On a daily basis people are looking and searching for solutions to their problems, information on how to do things, and these people (4.75 billion) collectively are spending billions of dollars for products, services, information, tutorials etc. This is where you would come in and help them and earn a slice of the pie.

These are the people that are going to be YOUR niche audience (your customers)

How easy it is to choose your niche?!

We just want to remind you that choosing a niche can be a little overwhelming and frustrating at first as you may have many ideas in your head that is your hobby or you are passionate about. Be clever and list them all down and then select one that comes on top of your list. Then go ahead and make a start (starting is always the hardest). Later on you can always include and start thinking about your other niches once you are established.

Online Business vs Traditional business

Once you are up and running, your online business shouldn’t gi

ve you the same feeling as your normal day job. We can definitely say earning money from your online business is very fun and exciting on a daily basis (unlike the traditional day job). This is because you will choose a niche that you will enjoy working with and is a passion of yours.

We don’t need to tell you this but it is a fact that the MORE you enjoy doing something the LESS it feels like a job. Consequently, you will be productive and successful and earn a lot of money while having fun.

We, myself and my wife are very passionate about helping people get richer and healthier as we believe these are the two main cores that goes hand in hand to get true happiness. That is the reason we chose lifestyle tips and hacks to help people like yourself to understand how to get richer and healthier.

Your Niche Can Be Anything

Remember your niche can be anything but we advise you to choose something that you are passionate about and have some knowledge of because you are the one that will be creating posts and pages in relation to this on your website. It must be something that you can talk about to others, just like you would do with your family and friends. So go ahead and choose a niche that excites you the most. Here is a few pointers to help you before you select your niche:

  • YOU will be writing content as posts and pages of your chosen niche – can you do that?
  • YOU will be communicating within your chosen niche – can you do that?
  • YOU will be selecting products to promote and help your chosen niche – can you do that?

If you answered YES to the above three questions, then you are ready to make a start on your online business and start serving your niche. So go ahead – and GOOD LUCK 🙂

Also remember, the niche that you choose initially will most definitely won’t be your last, so don’t worry about choosing a perfect niche – THERE IS NO SUCH THING AS A PERFECT NICHE! (there are only niches). So don’t waste time about getting it perfect as it will only lead to frustration. Any niche you choose for your business can and will become a full time income and more. THERE IS NO SUCH THING AS CHOOSING A WRONG NICHE.

Further support is available – you’re not alone

If you are still struggling to choose your niche then we can recommend making it around ‘making money and affiliate marketing’. We recommend you join Wealthy Affiliate as a starter member for free and learn further about setting up your online business. This is exactly how we started off and have come a VERY long way. You can join by clicking the link below and we will meet you on the other side to continue to helping you out.

Join Wealthy Affiliate for FREE here

Our Final Take

A niche is a group of people that are looking for help and to buy products or services. This is where you come in with your website and offer contents and recommend products and services to help your niche. Just like we are helping you (you are our niche) by recommending Wealthy Affiliate (product and service) to tackle and help with the very reason you visiting our site which was to understand all about ‘what is a niche’.

All the best to you and have a fantastic start to your journey of the online business world.

Please leave a comment or question you may have in the comments section below, that we have not covered already.

Have a great day 🙂

Habib and Rani

14 thoughts on “What is The Meaning of a Niche? – Get your answer here”

  1. I find it hard to choose a niche. If I choose something that I do not know much about but I am definitely interested in, can I still come across as knowledgeable about my niche when I start blogging about it? Obviously, with the research I should, right? On the other hand, I think it would also be fun to pick a niche that you are genuinely interested in and discover more things along the way with your audience, slowly gaining knowledge and becoming an expert. So far I have chosen niches I have experience in. It’s funny (or perhaps fate) that I came across your post today, because a friend asked me to host a website for him in a niche I am not very knowledgeable about. Since he is the expert, though, and he will be in charge of topics to be posted I am sure I am going to learn a lot about that particular niche. I think it will be an exciting new project.

    • Hi Christine,

      Thank you for your comment. This a really interesting question. I personally think that choose a niche you are interested in and have some knowledge about. As this makes it easier to start off. But at least be interested in a niche and then I would advise learning some basics about it first.
      Yes we can learn anything about we put our mind into.
      Looking forward to hearing more about how you get on about the website hosting.

      Wishing you best of luck

  2. As you mentioned, choosing a niche seems to be a stumbling block for many, and I think what people tend to do is try and find the perfect one because as this is long term, building a website; their heads are filled with doubts, not knowing whether it will work or not, and probably why many fall at the first hurdle.

    When you can see things happening, which takes time, then that’s when the negatives turn into positives.

    Thanks for the article, I really enjoyed it!

    • You are right Mick, the word niche does scare a lot of people off, but we are hoping our post will help all our visitors to understand it thoroughly and no longer have to be afraid. They can confidently choose their niche and make it a success.

      Habib and Rani

    • Hi Matthew, We’re not surprised you found it difficult as many people do. However, you are right about the Jaaxy tool at Wealthy Affiliate it is brilliant, it helps one to narrow down keywords for niches, search terms etc. We use Jaaxy all the time, without it we would not have succeeded it.

      Habib and Rani

  3. Deciding on a Niche seems to hang up a lot of people here in Wealthy Affiliate.

    While I totally agree that you should pick a Niche that you have passion around, I do not think it always has to be a subject that you are currently an expert on.

    I may pick a Niche about something I want to learn about. What a better way to educate yourself by doing the research and helping others with what you have learned.

    Either way the passion will be there.

    Thanks for the article and sharing WA.

    • Hi Don, Picking a niche without not knowing much about it, is the 2nd option, as like you said, it will be an opportunity to learn new knowledge through research. Hence, we do recommend this too. Wealthy Affiliate does help people selecting a niche as there is a whole lesson on it. Thanks for visiting our site.

      Habib and Rani

  4. Awesome article! It really explains well and the importance of selecting your niche. I think how you emphasized the critical nature of taking your time and not rushing was so spot on. So many rush to build their site only to realize they are not as passionate as they thought about their chosen subject.

    This will save people a lot of time and a tone of money!

    Thanks for the post!


    • Thank you Steven, it is very important not to rush, but at the same time not to overthink when choosing your niche, otherwise you will not drive forward. Focusing on ones interests and passions is the best way to go when selecting the niche. Our aim is to save people time and money, and help our visitors from making mistakes. Have a great day.

      Habib and Rani

  5. Great post – I agree with you Wealthy Affiliate is the way to go when you want to be successful in your online business. It’s the only complete solution to training, community and the tools you need to get a website up and running quickly plus all the steps to become successful if you just follow the training.

    Keep spreading the word.

    • Thank you Heather, our aim is to educate our visitors about the meaning of a niche, as some people to struggle with this a lot and sometimes quit as a result. But yes, wealthy affiliate is a fantastic program to learn from. All the best to you.

      Habib and Rani

  6. Choosing a niche at first seems like a daunting thing to do. But, you have really broken it down for me. So I just need to choose something that I am really passionate about, so that it kind of shines through in my posts, right? I can think of a few, but at least now I have a direction. Thank you!

    • Yes, it can be daunting and this is where some people fail before they even start. Our advice is not to think about it too much. Go naturally with your interests and passions. If you do that then you can write contents about things you like in life and it’ll be much easier.

      Glad our post has helped you out and you now have got some direction. Good luck.

      Habib and Rani


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